2022
Sangsom’s
Portfunlio
SangSom, a Thai rum brand, has a long history of supporting Thai artists. So when COVID-19 hits and smaller names artists got their projects cancelled, Sangsom decided to help.
Key Responsibilities:
Ideation, Art Direction
Awards
Problem
Insight
Idea
Sangsom has a long history of supporting Thai artists. During COVID when many smaller name artists had their project cancelled, Sangsom wanted to launch a CSR campaign to tackle this.
So how can an alcohol brand stays on top of customer mind when alcohol consumption outside of home is banned all while supporting creative minds at the same time?
Where does art meets alcohol? During lockdown, at-home alcohol consumption increased significantly and one thing comes in hand in hand with at home drinking is drinking game!
When drinkers get dizzy and vision becomes unclear, a game which required focus is the most challenging. We hijacked this moment, through a matching card game- PORTFUNLIO.
Just like a normal matching card game, user needs to match 2 cards that look the same. And to do so, they required attention. The card not only showcase the artwork, but it also match the contact and the name of the artists as well.
And the lifespan of the card? forever!
